Why is it Important to Listen to the Consumer

I am sure many of you are saying to yourself, “Of course, I listen to my consumers,” but do you really? Or are you like the vast majority of us, listening while taking notice of what else is happening around you, or impatiently waiting for a break in the conversation so you can tell the consumer what you think about whatever it is they are saying or, worse, changing the subject to something you want to talk about or deal with the situation at hand? Think back, how many times have you said, “you are not listening to me!” This is exactly how the consumer would feel.

The value of listening to your consumers in a focused, attentive manner is that it allows you to see the world as they see it, along with their needs, wants, desires, fears, and concerns. It also demonstrates respect and goes a long way to building strong, long-term relationships with the consumer. Developing a deeper understanding of your consumer is exceptionally powerful and will take your relationship with him or her to a whole new level.

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